Brand

Monochrome editorial identity for devrels.xyz. Black field, white mark, quiet violet accent. Not project-brand rainbow. Full guide: docs/BRAND.md in the repo.

v1 · 2026-08-08

One-line identity

Builder directory + technical writing for Solana DevRel. Visual system is documentation-poster energy: structure over spectacle. Heroes use DevRels colours; project hues are optional ornament only (chip, bar, or faint glow — never the full palette).

Open Figma

Colour

Core is black/white. Accent violet is UI/editorial only — not the logo.

void

#050505

Deepest canvas / OG

ink

#0A0A0B

Hero / card canvas

white

#FFFFFF

Type + mark

mute-1

#A1A1AA

Secondary type

mute-2

#71717A

Dim titles

mute-3

#52525B

Footnotes

accent

#A78BFA

Kicker / chips / glow only

signal

#34D399

Live / success (sparingly)

Do not paint article heroes in the subject project's brand colour (e.g. full orange for pay.sh). Use DevRels ink + white + violet accent; optional one small project cue.

Logo

White mark on black. Never recolour, stretch, or add effects.

Logo lockup

Primary lockup on black

Open asset

Logo mark

Standalone mark for avatars and heroes

Open asset

X community banner

Wide social banner

Open asset

X community banner alt

Alternate social banner

Open asset

Article heroes

Pipeline: scripts/hero/<slug>.html → node scripts/generate-article-heroes.mjs --only <slug>
Export 1200×675 @2x (2400×1350 PNG). No PIL text stubs.
Tokens live in scripts/hero/hero-base.css
Full rules: repo docs/BRAND.md

Quick links

Articles

Live writing surface.